You know why most things in life won't work out, and why that's okay?
Because of 2 things:
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If you're doing ambitious things, if you have big dreams, you'll fail much more often then you'll succeed. That's just math, get used to it.
- It only really has to work once. Most of our biggest quests just need one win, and if it takes a lot to get there, that's okay, that's part of the process.
- The little exception to this is if you're a dud, if you're absolutely dumb, then this can happen too. But it's always a better assumption to assume that you're not absolutely dumb.
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It's also because working out or not working out is analysis of an endpoint, not of the journey, not of the experience.
- What does a business 'working out' mean? It's usually the momentary achive-al of some arbitary metric. 1M ARR, Unicorn, Enough money to pay everyone's salaries, not coming to a point where we have to shut it down - all of it is just arbitary metrics of success.
- Same for relationships, we bind the success of a relationship to it's longetivity, and if death does two apart. That's dumb.
If life is a collection of infinite moments, why does society go and define the metrics of success to things which only exist for a single moment in time. Such as achieving certain goals.
Did my first agency XARC, work out?
Well, truth be told, we shut down operations and were basically at zero clients when we did.
For the first few months, it felt like it failed.
Today, looking back, it's the best thing I did, and the only reason I get to run KraftedX the way I can.
Every failure and experience from XARC became a learning and the fundamental foundation of KraftedX.
Maybe KraftedX will not end up working in the conventional definition of 'working'.
Maybe we shut shop tomorrow, maybe 5 years later, maybe it's brutal, maybe someone is hurt.
Maybe the story that'll be told is that 'it didn't work out'.
But, that's a flawed analysis in my opinion.
Life, or any pursuit within it is not a slave of metrics to be achieved, but experiences to be shared and people to share them with. It's not the end, but the journey that will prevail, always.
Every failure is just a mere story, waiting, to be reframed.