When you give the world something 10x better than it had before, it gives you permission to live life however you want.

I realised this one while thinking about business models for kraftedx.

See kraftedx is striving to be a company that challenges the norm of how work and work culture should exist - but to bring about this change internally, it needs to create a disproportionate amount of value externally.

Only then will it get enough value back, that it can 'allow' itself to sustainably grow a healthy fun work culture where people like coming to work.

A few companies that I know who have been able to accomplish this are PostHog and WariCrew.

CoIncidentally both are product/direct to consumer companies.

But that's an expansion of the thought chain for another time.

When you give the world something 10x better than it had before, it gives you permission to live life however you want.

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